Service Experts Leadership Team

  • Rob Comstock

    President & CEO

    As President and CEO, Rob is responsible for the overall leadership, strategic direction and operational integrity for the entire Service Experts organization. Prior to joining Service Experts in 2021, Rob held numerous executive leadership roles with other organizations including SVP at Direct... Continue reading

  • Cary Reed

    Chief Operating Officer

    Cary oversees all areas of Service Experts’ core business strategy and execution in the U.S. Cary joined Service Experts in 2012 and has served in a number of roles including VP of Sales, Area Sales Manager, Regional Sales Manager and Regional Director. Prior to joining Service Experts, Cary held... Continue reading

  • Michael Lee

    Chief Financial Officer

    As the CFO, Michael is responsible for the overall financial management of Service Experts, external and internal financial reporting, budgeting and strategy. Michael has more than 15 years of financial experience with a focus on value creation. Prior to joining Service Experts, Michael spent more... Continue reading

  • Dave Moody

    Chief Marketing Officer

    Dave leads Service Experts’ marketing and customer engagement efforts with a continuous desire to better understand consumer markets and strategies. After a stint with the Seabees, the U.S. Navy’s elite construction team, Dave began his HVAC career with Lennox in 1987 where he held a variety of... Continue reading

  • Ellen Duncan

    Chief Human Resources Officer

    Ellen is responsible for all aspects of the Service Experts human resource strategy, leading all HR functions in the U.S. With more than 20 years of HR experience, Ellen has previously held senior HR leadership roles in various companies including Excela Technologies, Meso Scale Diagnostics and... Continue reading

  • Mike Adams

    Chief Information Officer

    Mike is responsible for all aspects of the Service Experts information technology including business applications, national service desk, IT provisioning, infrastructure and networking. Mike has more than 20 years of IT experience at Glazer’s Distributors and was also a partner at Fortium... Continue reading

  • Bill Evans

    Chief Legal Officer

    Bill is responsible for all Service Experts legal matters including corporate, litigation, contract development, real estate, regulatory and compliance. Prior to joining Service Experts, Bill was the Chief Legal Officer with a retail energy provider based in... Continue reading

  • Mike Biederman

    Vice President Strategic Field Support

    Mike is responsible for all business operations for Service Experts’ West division. Mike has more than 40 years of HVAC experience and holds HVAC, plumbing and electrical licenses in Maryland, Virginia and Washington D.C. Mike’s previous experience includes leadership roles with York, Bryant... Continue reading

  • Greg Worley

    Vice President US Market Expansion

    Greg leads the East division for Service experts, overseeing all aspects of business operations. Greg has been with Service Experts since 2000 holding various positions including Service Manager, Operations Manager, General Manager and Regional Director. Prior to joining Service Experts, Greg was... Continue reading